Uses and Target Audiences

Uses:
Since its inception, animation has been used in many different forms of media, including:
- Tv programs
- Children's animations
- Film, across many different genres
- Adverts
- Anime and manga
- Online and viral.

Animated content is traditionally associated with younger audiences.
Animations such as Tom and Jerry, Bugs Bunny and Frozen have all been aimed at a younger audiences.

Disneyfication:
The transformation (as of something real or unsettling) into carefully controlled and safe entertainment or an environment with similar qualities.

Animation was popular for children in the UK during the 60s and 70s.
A number of children's shows featured puppetry and stop motion.

It can be argued that the Simpsons paved the way for shows like Family Guy, due to the adult jokes and embedded throughout the series.
When it was first devised, Bart was the main focal point for the series, with his recognisable catchphrase.
Soon after the creators realised homer should be the main focal point, and started to aim more at an adult audience.

In a sense - alongside manga- Simpsons did much to change the landscape of animation, inspiring a new wave of adult animation.

Manga vs Anime:

Manga is a Japanese word that roughly translates as 'comic' - the term generally refers to books and comics. Films and moving image are commonly referred to as anime, though many people erroneously use theses interchangeably.

Confusingly, DVD and VHS covers often feature the word 'manga'.

Rise of manga is the West has resulted in the medium of animation shifting.
One an exclusive child's domain, animation now has a much broader appeal, depending on the technique and genre.

Japanese and American animators started working together in the 80s to produce some hugely popular TV shows for children.

Animation is often used in advertising;
Nick Park's creature comforts were used to advertise heating, while cereal products often use animated characters, such as Tony the Tiger with Kellogg.

VoD services, such as YouTube and Dailymotion have become hubs that online and viral animations, short films and webisode comics can be found.

These are produced by amateurs who use such distribution channels to showcase their talents.

Short animated gifs can also be found on sites, such as Fb and Twitter.





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